• 10 Weeks Prior to Event. Each Associate Director/Managers will fill out the form for events/strategies 10 weeks before an event.
• 9 Weeks Prior to Event. Marketing and the Department will meet to coordinate details and understand scope of events/strategies.
• 8 Weeks Prior to Event.When requests are received, we will place them in our queue.
• 6-8 Weeks Prior to Event. When requests are designed, we will send a copy to the Associate Director & Manager(s). We will give 3 rounds of revisions.
• 5 Weeks Prior to Event. The events/strategies will be marketed to the appropriate community segments.
• Week Following Event. Photos will be sent out in recap form for interested parties along with a write up for the CIP blog.

Scopes A, B, C: Larger Community, All-Accord™, Tradeshow/Conferences
Scopes D:  Specific Programs or Groups

MARKETING REQUEST FAQS

Do I always need to put in a job request for every job, even if its Scope D? Yes. Because all jobs, even Scope D will have components of brand consistency.

How early do I need to make a request? 10 weeks. As a general guideline, you should place a marketing request 10 weeks prior to your event/strategy date. We should be promoting major events 5 weeks before they start, allowing 4 weeks for design and printing.

How far prior to the event will things be promoted? We will promote to 5 weeks before your event date.

How many FB posts, emails, etc. will be done for one event? Based on the amount that is going on at Accord™ at that time, we shoot for 2 Facebook Posts, 1 monthly Accord™ email, 1 monthly specific group emails.

What to do in an emergency (forgot or we had a last minute opportunity)? Put in your request, we will adjust what materials we can put out in a timely manner.

How many rounds of revisions do we go through? We like to stick to 3 rounds of revisions per piece.

Can I use my own fonts, colors, design layouts? No. We really want to keep everyone on a brand standard. We like to keep all the fonts the same and all the colors consistent.